RSS Feed/News If you have $2,000 to spend to improve your site, what would you use it on?

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I'm thinking some type of SEO optimization might be the best way to spend the majority of the budget? What if the budget is $5,000? Would that change the way you'd use the money? Maybe a big custom add-on? A mobile app? Or should it all still go to SEO?

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I'm not planning on doing this or anything; just curious to hear your personal opinions.

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